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BestGlobalBrand2022Report—3IntroductionThere’slittledenying,wearelivingthrougharenaissance,aperiodintimewhenourunderstandingoftheworldshifts.Changeisperpetual;it’sthemodusoperandiinwhichwemustbu...
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12023DigitalMarketingTrends2023DigitalMarketingTrendsBrandwatchThesocialsuiteofthefuture22023DigitalMarketingTrendsTheunskippableintro:What’stocome?Forgetaboutbusinessasusual.In2023,marketerswilln...
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StateofInfluencerMarketing2023202301Introduction3UnderstandingTheData4ThisYear’sKeyFindings502TheCurrentStateofInfluencerMarketing6EconomicUncertaintyShakes(ButDoesn’tBreak)InfluencerMarketing7Th...
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VOL2023.101前言Introduction本报告中的品类TGI为品类的月度消费热度指数，数值越大说明该品类在某月份较全年总体的热卖程度更高，TGI=品类当月成交占比/平台当月成交占比100，月度消费指数基于网络消费数据整理...
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2IntroductionWelcometotheGlobalContentMarketingFuturessurvey,conductedbyTheWorldMediaGroup,astrategicallianceoftheworld’sleadingmediabrandscommittedtopromotingaward-winningjournalismandtheroleofin...
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17THEDITIONMediaQualityReportDrivebusinessoutcomeswithbettermediaqualityTableofcontentsIntroductionPg.4DefinitionsPg.5KeyTrendofH12022Pg.6ViewabilityPg.9AdCompletionPg.17Time-in-ViewPg.21AdFraudPg....
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巨量引擎大众消费业务中心联合发布2023巨量引擎宠物行业白皮书携子之爪共赴未来IntrODUCTION引言中国是全球第二大宠物市场，同时也是增长最快的市场之一。随着养宠人群的扩大，人宠亲情关系的加深，客群消费意愿...
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