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MarketinginaneraofheightenedsocialawarenessHowAIcanhelpContents1.Introduction32.What’satstake:theIE&Dmarketopportunity83.Thecurrentstateofplay:howtechnologyishelpingtoday94.Movingtowardsaninclusiv...
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2020GLOBALDIGITALADTRENDSInnovationisaconstantforcedrivingtheevolutionofthedigitalmediaecosystem.Digitalchannelsareexpectedtoprovidenearlyallincrementalspendflowingintoglobaladbudgetsthrough2020,an...
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www.iab.comwww.pwc.com/e&mIABinternetadvertisingrevenuereport2018fullyearresultsPreparedbyPwCMay2019TableofcontentsBackground:TheIABinternetadvertisingrevenuereportisnowinits23rdyear1Formats(deskto...
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